Unions Need to Step Up in Media

We all know of the BP ads about how they will be in the Gulf forever to clean up whatever remains. We know of their commercials from before about their investments in alternative energy - I emailed them and told them the amounts in the ads were lame. We know of other industries and companies in trouble with public opinion going on air with ads. This does two things, first, the ads themselves work on public opinion directly. Indirectly, the news and opinion people of the network are more willing to provide you with a favorable light.

I've heard an ad, on the radio, for a labor union, ONCE. I was traveling through Indiana and it was their trades union.

This blog post explains what's going on, but it doesn't talk about the lack of media use in labor unions:

http://lawprofessors.typepad.com/laborprof_blog/2010/08/why-is-the-public-suddenly-so-down-on-unions.html

It's a sad situation that must change.